COMMANDER STUDIO: LEVERAGER OF PRODUCT OFFERING MARKETING MIX.
To give "Power To The Players," GameStop's corporate culture encourages all management and their staff to leverage our business evolution in selling video games, computer software and also related merchandise (including collectibles, adult toy vinyls and figurines), the last of which is often a higher margin SKU. Commander Studio exhibits some of the key policies and their inherent benefits in his review of the Star Wars clone commander action doll. Action dolls, sports men figures and adult vinyls now make up a key component of our in-store product offering. Combined with the correct signage and plan-o-gram usage, we've seen results that truly embody our "Power To The Payers" campaign.
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