APPLE GUY 108: TRANSFORMING CONSUMER OPINION MY LEVERAGING DIGITAL PROACTIVITY.
GameStop's number one business imperative is to determine the needs of our consumer guests. And while we may not sell freeware CD-roms in our stores, we do recognize that our consumers are avid web browsers, browsing webs to meet friends and socialize, as we have found. In fact, we here at GameStop even use our company site to recruit (we call it "freecruiting", because of the great savings acheived through DERR (Digital Employee Recruiting Resources)). Therfore, from a GameStop Game Advisor through to exective positions at our home office, our team must be knowledgable about digital updates and platforms, for example the release this week of Firefox Third Version. Apple Guy 108's influential breakdown of the web browsing attributes found in the new download is exactly the type of proactivity we reward at our company in terms of exploring platforms and staying current on digital consumer developments.
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